Pretti Petal: A Shop That Loves Flowers
Challenge:
Create a brand that despite its urban location reminded people of the good that comes from purchasing flowers, among the hustle and bustle of city life.
Scope:
Logo Design, Visual Identity, Print Design, Digital, Brand Messaging, Discovery.
Design Philosophy:
Pretti Petal sparks the reminder of nature against its concrete dominate location, with its earthy colour palette, flower icon and lively font. Prompting people to see just how good the world is by having flowers in them.
Design Outcome:
Is a brand that amongst city chaos, nudges people in the direction of nature and promotes the act of purchasing flowers to community
Follow me on instagram: @Lovlay Design
Contact me: ben.highfield2000@gmail.com
Designed by: Ben Highfield
Year: 2024
*** Pretti Petal is a conceptual branding project I used to develop and learn as a designer.
